More on Competing on Analytics

As a member of the group that worked on the “competing on analytics” video, I was really drawn to this article. According to article, a new study by MIT and IBM says technology is not the biggest barrier to business analytics – it’s people. Business analytics is the direction that most companies are heading in - using data analysis as the basis for most business decisions rather than “gut feeling,” but according to the study it’s not the technology that’s standing in the way of accomplishing, it’s “change management and cultural resistance.”